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As seen in 'Museum Of Life'

16 sheet poster

Original elements

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Fridge magnet

*Inital version

4 sheet poster

martin smith​

Client
​​Agency
Media
​Released
Digital Artist

Poster

Natural History Museum
​​Krow Communications
​Print, Digital, Merchandising
​2009

​Martin Smith​ @loupe

Jigsaw puzzle

Banners

LCD displays

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Full screen images

Keyring

Work in situ, full screen gallery

In the summer of 2009 I was asked to produce an artwork for a poster campaign to advertise to launch of the Darwin Centre, the newly built wing of the Natural History Museum and a functioning scientific research facility which allows the general public to openly observe bioscience in action.

The whole process took one working week to execute and complete. Two days to experiment and design, two days to assemble and composite all the elements, and one day to address client comments, finesse and finalise.
​The initial design* was deemed unsuitable for children and people with a entomophobic disposition, so I reduced the amount of ants, spiders, sinister mood and threedimentional realism.
The approved and final design resembles an anatomical cutaway diagram which feels much cleaner, and also proved to be more popular with a young demographic due to it's vibrancy and simplicity.
Due to the success of this campaign the artwork was reprinted in various guises, a puzzle, key ring, fridge magnet and a hugely popular maxi poster. The campaign ran for approximately two years.